Google Analytics training
After an analytics training day you and your staff will know how to get the best out of GA for your business quickly. You will be able to review your marketing campaign performance easily with an in depth knowledge of how GA works.
The course will detail the features and benefits of google analytics and how best to utilise them to maximise your online campaigns and gain deep insight into your business.
Overview & Benefits
- What is analytics and how can you maximise the features
- How to best align GA with your business objectives and track the performance of those objectives and KPIs
- Google Analytics set up and understanding the user interface
- Using metrics, dimensions, segments, and funnels to analyse user journeys
- Identify and customise key reports for your business
- Interpret your reports so that you can identify areas of weakness on your website that need attention and then boost your conversion rates
- Tracking and understanding traffic source to your site
