Where do you shop? Why do you shop there? How do you shop? …and what’s behind the way you shop?
Most things in life have a psychological reason behind behaviour and shopping is one of them.
Let’s take an example of a supermarket store – have you ever wondered why the store is laid out the way it is? Why there is usually a bright display of fruit and veg or a fresh smelling bakery when you walk into a store?
Have you also noticed how it easy as it is for a customer to enter the store but how that more difficult it is to exit the store unless you go via the checkout? It is virtually impossible for people to leave the store without purchasing an item or making an order. Research has shown that the structure of a store has an influence consumers buying experience and these are a very basic part of supermarket psychology.
The point here is that there is a psychological element to buying behaviour which also applies to website browsing/purchasing. The only difference is your competitor is waiting on another tab or window to steal your potential customer as opposed to other the road.
For these very reasons it is crucial for your site to be easy to access, engaging enough to make customers stay and compelling and persuasive enough to make customers buy it sign up.
From imagery, to the layout and tone of voice used on your website…there are some specific principles to improve your online experience to engage with customers in a more effective and meaningful way.
It is no secret that brands such as Amazon, Google, Facebook, invest heavily in understanding online user behaviour through research and data and it is no coincidence that these brands have such a successful online business.
Help A2i understand your business, we’ll help to understand your customers….want more information contact us on….
