Your website is your vehicle to growth…
I think it is fair to say that more now than ever before has it become important for your website to bring returns back to your business. Whatever you invested in getting your website built, it is and will increasingly become a channel that helps grow your business and why your website needs to convert the traffic that arrives
If you look at the landscape today, everything points to the web, from tv advertising, billboards, social media, call centre agents IVR messages, one way or another you are directed to a website and this is the reason your website needs to be in a position to deliver value to your business. If your website isn’t, then I’m sure your competitors websites are.
Recent stats from statisica.com shows the share of people browsing using mobile devices have increased to 52% in 2018 compared to 16% 5 years ago. This means no longer are people waiting to sit in front of a laptop or desktop to access your website people can and will access whatever they wish on the go.
With so much competition out there people will take the time to research your business to ensure they are making the right decision, however be sure that your site only has seconds to engage a potential customer.
As a business with a web presence It is imperative that the customer experience from the moment they arrive at your site is engaging, compelling and persuasive enough to get the customer to make the desired action and therefore your website has to be fully optimised at all times and device formats to win over your visitors.
So where do I start, how do I know how many people are visiting my website, how do I know where they are coming from and what they are doing? How do I know what devices they are visiting on and what time of day?
This is where Analytics2insight come in…want more information feel don’t hesitate to contact us.
